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Fishless fillets made by The Fry Family Food Co. are launching in Tesco stores across the UK this year,
The fillets, made from plant protein, are coated in crispy tempura batter with added flaxseed oil.
In addition, the brand has created two pizzas, which will also launch in Tesco.
The ‘Smoky BBQ Woodfired Pizza’ features red and yellow peppers, red onions, and Fry’s chicken-style strips marinated in smoky BBQ sauce.
The ‘Mediterranean Woodfired Pizza’ is topped with cherry tomatoes, baby spinach, black olives, and Fry’s chicken-style strips.
‘You asked, we listened’
“We’re always developing our product range, taking on board feedback from customers. Fry’s fans asked, and we listened,” Tamy Fry, international marketing director at The Fry Family Food Co, said in a statement sent to Vegan Food & Living.
“Plant-based pizzas have been one of our most requested new products so we’re excited to be able to announce they’re coming to stores this year.
“Crispy prawn-style pieces are also some of our bestselling products, and we think our fishless fillets will be the perfect addition to our plant-based portfolio.
“There is no reason why people who enjoy the taste of meat and fish can’t still do so, without the environmental and ethical impact. That’s our philosophy.”