The plant protein fillets are coated in tempura batter (Photo: Fry's) - Media Credit:

Plant-Based Fishless Fillets To Launch In Tesco


1 Minutes Read

Fishless fillets made by The Fry Family Food Co. are launching in Tesco stores across the UK this year,

The fillets, made from plant protein, are coated in crispy tempura batter with added flaxseed oil.

Plant-based pizza

In addition, the brand has created two pizzas, which will also launch in Tesco.

The ‘Smoky BBQ Woodfired Pizza’ features red and yellow peppers, red onions, and Fry’s chicken-style strips marinated in smoky BBQ sauce.

The ‘Mediterranean Woodfired Pizza’ is topped with cherry tomatoes, baby spinach, black olives, and Fry’s chicken-style strips.

‘You asked, we listened’

“We’re always developing our product range, taking on board feedback from customers. Fry’s fans asked, and we listened,” Tamy Fry, international marketing director at The Fry Family Food Co, said in a statement sent to Vegan Food & Living.

“Plant-based pizzas have been one of our most requested new products so we’re excited to be able to announce they’re coming to stores this year.

“Crispy prawn-style pieces are also some of our bestselling products, and we think our fishless fillets will be the perfect addition to our plant-based portfolio.

“There is no reason why people who enjoy the taste of meat and fish can’t still do so, without the environmental and ethical impact. That’s our philosophy.”

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.


The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right


Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.