Plant-Based Brand Field Roast Sees Sales Skyrocket By 81% This Year

Plant-Based Brand Field Roast Sees Sales Skyrocket By 81% This Year


(updated 1st October 2020)

1 Minutes Read

The company makes a range of plant-based alternative products (Photo: Field Roast) - Media Credit:

Field Roast Grain Meat Co., has experienced an 81 percent surge in sales over the last year.

The company, which manufactures plant-based meat and cheese products, was acquired by Canadian meat processing giant Maple Leaf Foods for $120 million dollars last year.

Now the company has announced plans to continue its growth by pairing up with distribution company Essen Foods, which will import and distribute its American-made food products – including Field Roast Sausages, Deli Slices, FieldBurger, Roasts, Loaves and the brand’s new frozen set – across Australia and New Zealand.

‘So pleased’

Dan Curtin, President of Field Roast, said: “We’re so pleased to expand our relationship with Essen Foods by naming them the exclusive distributor for Field Roast products in Australia and New Zealand.

“Coming off an incredible first quarter where the brand experienced 81 percent year-over-year sales increase overall, this is a strategic decision we’ve made to create efficiencies supporting our continued growth and look forward to continuing this momentum internationally with the support of Essen Foods.”

Yeshaya Brown, Founder of Essen Foods, added: “Essen Foods is delighted have been selected to be the exclusive distributor of Field Roast products. We are thrilled to work together in achieving full market penetration of the premium Field Roast product range throughout Australia.”

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