Reading Time: < 1 minute The supermarket offers a number of vegan festive dishes (Photo: Waitrose)
Reading Time: < 1 minute

Sales of plant-based Christmas food have surged by 40 percent at Waitrose.

The UK supermarket, which believes 2019 is the biggest year yet for festive vegan meals, has increased its animal-free offerings in recent times to include a range of starters, mains, and desserts.

And according to the retail giant, customers have been snapping up these products in significant numbers, with the vegan festive wreath, mushroom and leek bangers, and mushroom and chestnut pâté among the bestselling options.

Vegan Christmas

“Our vegan range has been growing in popularity for a number of years,” Charlotte McCarthy, vegan and vegetarian buyer at Waitrose & Partners, told The Grocer.

However, we anticipate this Christmas will be the biggest ever for vegan food.

“We’ve worked really hard to ensure that there is an exciting range available for our customers and that we offer an entirely vegan Christmas dinner – trimmings and all.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.