Reading Time: < 1 minute LEON's Chipotle & Avocado Burger is smashing its sales targets (Photo: LEON)
Reading Time: < 1 minute

Vegan burgers are outselling their meaty counterparts at high street eatery LEON.

The chain, which describes itself as offering ‘naturally fast food’, reported that the percentage of vegan burger sales has jumped from 41.3 percent to 56.8 percent in 2020. 

LEON vegan burgers

The outlet currently offers two plant-based burgers – its LOVe burger, featuring a meat-free patty along with dairy-free cheese, mayo and salad was the first launch.

That was followed by the new Chipotle & Avocado Burger, topped with chipotle mayo and smashed guacamole. This new option has smashed predicted sales by 57 percent.

‘Vegan sales have taken off’

“Vegan and veggie dishes have always been on LEON’s menus, but we’re now starting to see the market catch up,” Erica Molyneaux, head of food at LEON, said.

“Sales of our vegan burgers have really taken off, with more than half of our sales now in vegan and vegetarian dishes. 

“It’s always been important to offer food that tastes and does people good, and that includes our range of plant-based dishes – bold, full of flavour and that everyone can enjoy.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.