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Beyond Meat
has continued its expansion into Asian markets, and is now offering its flagship
product the Beyond Burger at TGI Fridays locations nationwide.
Taiwan
release
The product became available Taiwanese locations of the popular chain as of July 24 – following its Hong Kong release at The Butchers Club Burger and select luxury hotels earlier this year.
While the
product is technically in a promotional period, the chain has plans to add it to
the permanent menu in two months’ time.
PBN interviews Beyond Meat Founder and CEO Ethan Brown.Subscribe to PBN’s YouTube Channel here
International
availability
In addition
to Beyond Meat’s expansion into Asian markets, the Beyond Burger recently
launched in both Canada, and the UK.
The company also has plans to expand into Germany and the rest of Europe, Australia, Mexico,
Chile, Israel, UAE, Korea, and South Africa in the works.