An iconic plant-based ‘bleeding’ burger has outsold all meat and veggie patties at a major U.K food distributor, Plant Based News can reveal.
The Moving Mountains Burger is Brakes Foodservice’s, best-selling burger, outselling all its beef and vegetarian offerings.
Until now, the burger has only been available via hospitality outlets, with Hard Rock Cafe and Planet Hollywood among the 3,000 outlets serving the patty.
Now the plant-based burger – which ‘bleeds’ beetroot juice – has launched at online retailer Ocado – making it available to home cooks.
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The original. The classic. The #MovingMountains Burger. Now available in UK stores so you can #MoveMountainsAtHome. Just tap the link in our bio to see locations near you. ?Psssst! @waitroseandpartners are offering 20% off all our products until 29th July – happy shopping! #MovingMountains #flexitarian #veganburger #vegancommunity #whatveganseat #veganrecipe #eeeeeats #veganchef #plantbasedpower #MoveOverMeat #plantpower #plantbased #plantbasedfood
‘Passionate about creating food’
In a statement sent to Plant Based News, Simeon Van der Molen, founder of Moving Mountains, said: “When we launched Moving Mountains® plant-based ‘bleeding’ burger in 2018, it was a U.K-first. Over the last two years, we have worked with chefs and restaurants to bring our pioneering product to foodies across the nation, with each venue showcasing their talents to create a uniquely delicious serve every time.
“We are thrilled to now partner with Ocado to make the product available for UK consumers to enjoy in their homes. Home-cooking has never been more important, and we look forward to seeing what incredible serves will be created in kitchens across the country.
“We are passionate about creating food that is sustainable but doesn’t compromise on taste, providing a viable alternative for vegans, vegetarians and meat-eaters alike. Our convenient frozen format will mean more people than ever will be able to enjoy our products.”
The Moving Mountains Burger is available to UK consumers at £4.50 on Ocado from June 2020 and from July 2020 it will be on promotion with a 20 percent reduction at £3.60.