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Plant-based brand Fenn Foods is set to launch a carbon-neutral beef alternative dubbed ‘veef’.

The Australian company, which is owned by award-winning chef and vegan advocate Alejandro Cancino, has partnered with carbon reduction institute Noco2.

‘Great meat replacements’

Speaking to Inside FMCG, Cancino said: “With Veef, our aim is to come up with great meat replacements, the focus in this case is not what we used, but how to bring a replacement that is delicious and more sustainable.”

“[Notco] then assists us in becoming carbon neutral by offsetting the [carbon emissions] by investing in renewable energies and other projects.”

Cancino added that, personally, he would rather label food with its environmental ‘impact on the planet’ opposed to a ‘health rating’.

Vegan beef

On its website, Fenn Foods says the environmentally-friendly beef alternative will debut ‘soon’ – but has yet to confirm an official release date.

The product will be made in Australia and contain ‘at least’ 68 percent Australian ingredients. It is labeled as being free-from GMOs, MSG, hormones, and gluten.

You can shop on Fenn Foods’ website here

Liam Gilliver

Liam Gilliver

Liam is the Deputy Editor and Social Media Coordinator for Plant Based News. He has written for a number of top publications including Gay Times, Attitude Magazine, Oh Comely, and The Huffington Post - and is the author of 'We're Worried About Him'.