Plant-Based Brand Donates Vegan Food To Support Vulnerable Amid Coronavirus Crisis


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THIS has donated more than one tonne of vegan food already (Photo: Adobe. Do not use without permission) - Media Credit:

Plant-based meat company THIS has donated more than one tonne of vegan food to London charity City Harvest in a bid to support those most vulnerable during the coronavirus (COVID 19) pandemic.

The brand, whose ‘unparalleled’ vegan chicken and chicken launched in major online supermarket Ocado last year, has also pledged to donate a further 60kg of plant-based food this week.

‘Remain positive’

In a statement sent to Plant Based News, Co-founder of THIS Andy Shovel said: “Right now, more than ever, we need to support the hospitality industry, so we’re doing everything we can to support food charities and to keep people fed and remain positive.”

The company will also donate products to Made In Hackney – a vegan cookery school that recently stopped its classes to deliver free food in Hackney and possibly surrounding boroughs during the COVID 19 outbreak.

‘Keep spirits high’

Both foundations will ‘distribute their food supplies to chefs who then cook it and provide meals to members of society who need it most’.

In an effort to ‘keep spirits high’, THIS is also planning live cook-a-longs with chegs and fitness classes on its social media platforms.

You can follow THIS on Instagram here

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