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The plant-based Beyond Burger is available at select Target stores across America, the company has announced.
The tech startup’s patty is becoming increasingly available for consumers in the States as demand for plant-based meat free keeps growing.
It is now reportedly available in around 10,000 outlets in America, including shops and restaurants. Fans of the burger can locate their nearest outlet online here.
The burger’s launch in Target is another step in the brand’s plans to make its product mainstream.
Beyond Meat Founder and CEO Ethan Brown told PBN: “From the beginning and right up to today, the idea has been that we want to be part of the mainstream discussion in terms of protein at the centre of the plate.
“We don’t want to be a niche product. We want to get out of the meat alternative case where almost no mainstream consumer shops.”
PBN interviewed Beyond Meat Founder and CEO Ethan Brown.Subscribe to PBN’s YouTube Channel here
The patty is set to roll out further to the UK later this year.
According to company Chairman Seth Goldman: “There’s real excitement about Beyond Meat in the UK, which is why we’ve chosen the UK to be our first retail market outside the US. We think the potential is fantastic.”
Goldman told PBN last year that the company is likely to focus on the retail sector first, before the burger is available in restaurants.