The plant-based Beyond Burger has launched at US chain Luna Grill nationwide.
The high-tech patty – which has been engineered entirely from plants in a bid to create a more sustainable protein source than beef – has been hitting the menu at more and more restaurants in recent months. Beyond Meat called the move a ‘plant-based win’ on Twitter.
The tweeter added: “In response to the growing consumer demand for more plant-based options, Luna Grill decided to offer The #BeyondBurger on all 43 of their locations menus!”
PBN interviewed Beyond Meat Founder and CEO Ethan Brown.Subscribe to PBN’s YouTube Channel here
Demand for the plant-based patty is on the rise: it was recently revealed that since its launch, Beyond Meat has sold more than 11 million Beyond Burgers, in outlets like TGI Fridays and Bareburger.
According to a spokesperson: “Today, it is sold in the meat case at more than 5,000 grocery stores nationwide, including Kroger, Albertsons Companies, Stop & Shop, Shaw’s, Jewel Osco and Whole Foods, as well as on menu at more than 6,000 restaurants, hotels and college campus dining halls.”
Last year Beyond Meat Chairman Seth Goldman told PBN that the burger would come to Britain in the first quarter of 2018 – and the company is reportedly gearing-up for the launch.