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THIS creates what it describes as ‘hyper-realistic plant-based food for meat lovers’.
Vegan bacon and chicken
Andy Shovel, co-founder of THIS, said: “It’s an absolutely massive milestone for THIS
“We’re grateful that we can add something new and exciting to the supermarket’s plant-based offering with our bacon and chicken alternatives, which mimic meat in taste, texture, appearance and high protein content.
“Hopefully, we can onboard even more meat-lovers who haven’t yet been won over by plant-based food.”
THIS says it plans to accelerate growth by investing £1m into a plant-based innovation center.