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Pizza Hut is launching a vegan pepperoni pizza across its UK outlets – and it is available from today.

The Vegan Pepperphoni Pizza (priced from £11.69) – the chain’s seventh plant-based pie – is topped with meat-free ‘Pepperphoni’ made from pea protein and Violife vegan ch**se.

Joining the menu as a limited edition dish, Pizza Hut says that if the meat-free Pepperphoni topping proves popular, it could join the vegan menu permanently.

Vegan pepperoni pizza

“Following the success of our vegan Jack’ N’ Ch**se Pizza last Veganuary, we wanted to create something new for 2020 to excite both vegan and non-vegan customers,” Ciara Grace, Senior Menu Innovation Manager at Pizza Hut Restaurants, said in a statement sent to Plant Based News.

“We strive to offer our guests as much choice as possible and love coming up with new, delicious recipes for them to try. Pea protein is a first for Pizza Hut Restaurants, and we’re excited for guests to give it a go.”

The chain is so confident diners the plant-based substitute tastes just like traditional pepperoni, it is calling on customers to post their pizza pics to Instagram using the hashtag #VeganHut and tagging @PizzaHutUK. By sharing their snaps, guests will be automatically entered into a competition to win a £100 gift card.

Pizza Hut Restaurants’ vegan options are available to dine-in and take-out at every restaurant in England, Scotland and Wales, and for delivery from selected Pizza Hut Restaurants on Deliveroo and Uber Eats.

*This article was updated on January 1 to include information about where to buy the product.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.