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International food chain Pizza Hut will trial its plant-based meat for a ‘limited time’ tomorrow (October 23) at one of its locations in Phoenix.
Dubbed as the Garden Specialty, the new pizza features meat-free Italian sausage from MorningStar Farms’ Incogmeato range, onions, mushrooms, banana peppers, and will be served exclusively on Pizza Hut’s large, hand-tossed crust.
‘Delicious plant-based food’
In a statement sent to Plant Based News, Wendy Davidson, Kellogg Away from Home President, said: “IncogmeatoTM is a new-to-the-world brand created to challenge convention on delicious plant-based food.
“Pizza Hut is the innovation leader in its category and we are excited to partner with them to develop a tasty, first-ever plant-based pizza to satisfy what flexitarians are seeking today.”
The product is served in a new ‘game-changing’ round pizza box that contains less overall packaging compared to a typical square pizza box and is industrially compostable.
Pizza Hut has confirmed to PBN that while the cheese isn’t vegan, if the pie is ordered without, it is suitable for those on a plant-based diet.
The Garden Specialty Pizza will launch at 3602 E. Thomas Road at 11:00 am MST) – priced at $10 while supplies last.
All proceeds raised from the sale of the Garden Specialty Pizza and round box during the one-day event in Phoenix will be donated to Arizona Forward, a Phoenix-based sustainability organization.