Pizza Hut is launching a new vegan jackfruit pizza in 253 UK restaurants – following the 2017 addition of vegan cheese to its menu.
The Vegan ‘Jack ‘n’ Ch**se’ Pizza (from £11.29) features a tomato base, Violife vegan cheese, sweetcorn, red onions, peppers and BBQ Jackfruit with a BBQ drizzle. All Vegan Pizzas are available on Pan, All American Thin and Gluten Free bases.
It launches today – and will be available throughout January only. Unless sales of vegan pizzas exceed 10,000 throughout the month – in which case, it will become a permanent menu item.
According to Pizza Hut, sales will be trackable via the installation of a ‘Vegan-o-meter’ on Pizza Hut Restaurant’s Twitter channel (@PizzaHutUK), which will be updated weekly.
“Following the overwhelmingly positive feedback and awards we’ve won for our initial vegan range in 2017, we’ve responded to demand with a third vegan Pizza,” Kathryn Austin, Director of HR and marketing at Pizza Hut Restaurants, said in a statement sent to Plant Based News.
“We’re confident the Jack ‘n’ Ch**se Pizza will be just as warmly received!
“We love innovating and giving our guests as much choice as possible and if this is as successful as we expect it to be, we’ll keep it on the menu for the foreseeable future.”
In addition to the ‘Vegan-o-meter’, Pizza Hut Restaurants will also be running a #IWantYouJack competition, offering guests the chance to win a £100 gift card if they post a picture of their vegan pizza and follow @PizzaHutUK on Instagram.