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Pie company Pieminister will be launching its first ever vegan pie in January.

The new pie – which the company has described as one of its ‘biggest challenges so far’ – is called ‘Kevin’.

It is made with British chestnut mushrooms, tomato and red wine with baby onions, red quinoa, and thyme.

Plant-based

According to Pieminister: “We believe that everyone should be able to indulge in a good pie, and having nailed our gluten free and classic pastry, we thought it was high time we created a 100 percent plant-based recipe. 

“Carrying the trusted Vegan Society trademark, Kevin has all the taste, texture and general deliciousness you’d find in any well-made British pie and is great for vegans and vegetarians looking for a quick dish to tuck into. 

“And as plant-based eating grows in popularity in the UK, we’re hoping that this pie will not only appeal to the growing vegan community but also encourage others to give veganism a go. 

“We think that even the most carnivorous customers might be pleasantly surprised by Kevin.”

?The company also makes vegan-friendly sides (Photo: Pieminister)

‘Silly’

According to the brand, it took a long time to name ‘Kevin’, a name inspired by Kevin Keegan.

“It’s a nod to the proper East End pie tradition through a bit of Cockney rhyming slang but we’ve always loved silly pie names and we thought Heidi was getting a little lonely,” a spokesperson says.

Kevin will be available in all 13 Pieminister restaurants and cafés from January 2 2018. It will also be available from selected Waitrose branches and online through Ocado.

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.