Pie Giant Higgidy To Debut Its First Vegan Roll
Available from December 30 (Edit: Plant Based News) - Media Credit:

Pie Giant Higgidy To Debut Its First Vegan Roll

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UK pie and sausage roll company Higgidy is to debut its first plant-based roll in time for Veganuary: the world’s biggest one-month vegan pledge 

The plant-based product, named Miso Mushroom, will hit Waitrose stores on December 30, priced at £2.60 for a pack of six, and £1 at Boots for a twin-pack. 

Supermarket chain Sainsbury’s will also welcome to rolls from 1 January, and Ocado from January 13. 

The meat-free rolls are filled with pearly barley, spring onion, chestnut, porcini mushrooms, miso, and soy. They are wrapped in a vegan pastry and topped with a ‘crispy kale seaweed crumb’. 

‘A real opportunity’

According to the Grocer, Higgidy MD Mark Campbell said: “Although vegan may not be new, we’ve seen a real opportunity to develop a premium vegan roll that avoids meat substitutes, putting veggies front and center.”

Higgidy will also introduce a new Vegan Aubergine & Spinach Masala Pie – priced at £3.90 – which will debut in Sainsbury’s and Waitrose for a limited-time. 

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The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

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