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Because
Animals – an animal-free pet food brand recently launched out of Philadelphia – aims to
make a ‘worldwide impact’ through an environmentally friendly, animal-free
approach.
Because
Animals
The food and supplement company
is the brain child of animal advocates, rescue pet owners, and shelter volunteers Joshua
Errett and Shannon Falconer.
The pair joined
forces while seeking food for their companion animals that was not only
nutritious and environmentally friendly – but did not require other animals to die in its production.
While
Because Animals pet food is still in development, the pair have already launched an
algae-based supplement designed to improve pet health and demonstrate the
power of its key ingredient.
The
supplement will be followed by a pet treat, set to debut this summer, and a pet
food which the pair hope to release the following winter.
Supplement
Errett told
PBN the supplement promises better digestion, and a ‘softer, shinier coat’ for
companion animals.
He added: “Our supplements contain over 250 million
active probiotic cultures, and antioxidant-dense fruit and vegetable powders.
“Our all-natural
ingredients contain essential minerals, prebiotics and omega 3 fatty acids.”
Pet food
The soon-to-be-released
pet food will adopt trends also appearing in the human food market, including
that of clean meat.
“We will use microalgae, cultured
protein and clean meat, and combine these ingredients with nutrients sourced
from bacteria, yeast and plants to create nutritionally-complete foods for dogs
and cats.”
Startup
success
The launch
of Because Animals has not gone unnoticed in the startup world.
The brand
has already been accepted to Amazon’s startup program Amazon Launchpad – and has received support from the network of investors informally called ‘the vegan
mafia’, which aims to support brands that take animals out of the sales
equation.
