Pastry giant Ginsters has teamed up with meatless brand Quorn to launch its second vegan pasty.
The plant-based product, priced at £1.80, contains potato, onion, swede, and marinated Quorn pieces, and will hit the shelves in UK supermarkets next week.
‘A British classic’
According to The Grocer, Andy Smith, Quorn’s Director of Business Development, said: “The Ginsters Vegan Quorn Pasty allows consumers to enjoy a British classic whether they follow a vegetarian, vegan or flexitarian lifestyle.”
Smith added that Quorn’s plant-based products aim to ‘make the world’s diets healthier and more sustainable’.
Vegan products
Earlier this year, Ginsters reformulated its award-winning vegetarian Moroccan Vegetable Pasty to make it suitable for vegans.
The pasty, which hit Tesco, Asda, and Morrisons in May, features a butternut squash, chickpea, and roasted red piquanté pepper filling. It has added harissa, apricots, and dates for sweetness, and spicy Moroccan chermoula paste, with cumin, paprika, and cayenne.
“62 percent of the UK population reducing their intake of meat,” Ginsters MD Kieran Hemsworth states. “Across savoury pastry, vegetarian products are driving category growth as consumers swap at least one meal each week for a meat-free alternative.”
