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Award-winning vegan brand Oumph! has launched its plant-based ‘sticky smokehouse’ rib style fillets in supermarket chain Tesco.

The meat-free product, which is described as being ‘covered in a richly flavored sticky, smoky barbecue sauce’, will hit select stores in the UK and Tesco Ireland this week in the frozen section.

‘A fun, tasty option’

In a statement sent to Plant Based News, Sarah Bird, Buying Manager – Prepared Foods at Tesco said: “As we expand our plant-based offering, we’re pleased to be introducing Oumph! Sticky Smokehouse to a number of our stores. 

“It’s a fun, tasty option for anyone considering going vegan or trying a flexitarian diet and perfect to support our Veganuary campaign.”

‘A great hit’

Laura Weadock, Account Manager at Oumph! and Food for Progress, added: “Following the phenomenal success of the Oumph! Sticky Smokehouse in Sweden we are delighted to be launching in the UK and partnering Tesco. 

“We know this will be a great hit with all customers and Veganuary is a perfect time to try it, whether your new to Oumph! or trying for the first time, our feedback suggests you’ll be amazed by the great taste and it’s perfect for those Big Nights In.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.