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There were queues round the block at the opening of Pret A Manger’s third Veggie Pret store today.
PBN was there at the opening of the Exmouth Market branch in east London.
According to PBN’s Robbie Lockie who went to the opening: “The queue snaked round the entire building – showing the growing interest in veggie and vegan food.
“The first 500 people to come down here get a free meal, and lots of people are here to try and grab theirs.”
Branding
The new store is the first to open as a Veggie store – the first two were converted from Standard Pret store.
The green Veggie Pret branding is maintained throughout – as is the veg-friendly food.
“There’s a diverse range of food on offer, including baguettes and wraps. You can get all the standard Pret drinks.
“You can also get the vegan brownie – which is pretty amazing!”
Listening to customers
A member of the Veggie Pret team told Lockie: “It’s very exciting – you can see lots of people are just as excited as we are for this.”
The big question – is the company looking to open a veggie store outside London?
“I can’t divulge our secrets,” said the spokesman, “but as you pointed out, it’s great to see a third one.
“The first veggie store was going to be a month-long pop-up – we thought we’d make a loss, but sales increased by 70 percent.
“The secret is to always listen to our customers – and it’s working.”
Veggie Pret in Exmouth Market officially opens on October 11.
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