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One-fifth of Brits (19 percent) say they are ‘likely to go vegan in the future’, according to new research.

The study, by Meerkat Meals (comparethemarket.com‘s 2-for-1 dining out reward), shows that the increasing number of vegan options available in restaurants are helping people eat more plant-based food.

The research showed that two in five (40 percent) would be open to trying a vegan meal, despite not being vegan themselves. In addition, a third (33 percent) of non-vegans have eaten plant-based food while dining out.

‘Rise of veganism’

“The rise of veganism is there for all to see, with many people reaping the rewards of the possible health benefits that come with a well-planned vegan diet, as well as the environmental advantages too,” Nutritional Therapist Rose Glover said in a statement sent to Plant Based News.

“It’s great to see more and more restaurants offering delicious and healthy plant-based meals.

“The day has finally come where seeing vegan options on a menu is the norm – it’s an exciting time to be vegan!”

Vegan is on the march

“It’s clear that veganism is very much on the march in the UK’s restaurants scene,” Julie Daniels, Head of Meerkat Meals at comparethemarket.com, added.

“With a growing number of Brits turning vegan and many more wanting to sample plant-based dishes when dining out, both restaurants and diners alike are paying a great deal of attention to the finer details of their food.

“Whatever the reason for enjoying a vegan meal, it’s great to see that many Meerkat Meals restaurant chains and independents are picking up on this booming trend and offering a hearty variety of vegan alternatives.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.