Oatly Partners London Coffee Shops To Offer 80% Off Vegan Drinks
Oatly has ruffled some feathers with its ad campaign (Photo: Supplied) - Media Credit:

Oatly Partners London Coffee Shops To Offer 80% Off Vegan Drinks

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1 Minutes Read

Plant-based brand Oatly has partnered independent coffee shops across London to offer customers 80 percent off coffee – made with vegan oat drink.

The initiative aims to highlight the potential 80 percent reduction in CO2 emissions by using Oatly Barista in place of cow’s milk.

The discount starts on October 22 running until November 4 (check below for participating outlets).

Vegan campaign

Oatly has been hitting headlines recently thanks to a major ad campaign it launched across the UK – highlighting how cow’s milk is for baby cows, and plant-milks are better suited to humans.

Posters in major transport hubs like Kings Cross say: “It’s like milk, but made for humans.”

“Some consider our messaging to be controversial,” Oatly’s Creative & Strategic Director (International Markets), Michael Lee said in a statement sent to Plant Based News. “We disagree. It’s fact, because our oat drinks actually are made for humans, rather than for baby cows.”

Participating sites:

Craft Coffee, Kings Cross (October 29 – November 4)
(All) Taylor St Baristas across London (October 22-28)
Kobo, Hackney (October 29 – November 4)
Sazzy and Fran, Hackney (October 29 – November 4)
Palm Vaults, Hackney (October 29 – November 4)

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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