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Swedish oat giant Oatly is launching a new product in the U.K, according to top food outlet The Grocer.

Oatly’s plant-based yogurt, called ‘Oatgurt’ will start rolling out in Tesco stores this month.

The yogurt will come in four varieties: Plain, Strawberry, Blueberry, and Greek Style with a recommended retail price of £1.99 – £2.20/400g.

‘Just like a normal yogurt’

According to Oatly, Oatgurt tastes ‘just like normal yogurt’ and has a ‘similarly creamy consistency’.

The company launched the product in its native Sweden last year. Around the time of the launch, it discussed the product, saying: “If you’re wondering, ‘What could possibly be cool or forward-thinking about something called Oatgurt?’ It’s okay, go ahead and laugh.

“Yeah, it’s not an awesome product name. At least we didn’t go with ‘Fermented Oat Base’. But if you can get past the name, it is a pretty progressive product that you can use like yo-gurt only it’s made from oats not dairy, so it gives you beta-glucans, nice unsaturated fat and the good vibes that come from making a thoughtful choice for the planet.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.