CEO of the British Meat Processors Association, Nick Allen, told Munchies: “Meat is a product that comes from animals. Any use of the word in any other context is deceiving the public.
“In a funny sort of a way, when these people want to use the word meat, it is as acknowledgement that there is no substitute.”
Now meat bosses would like to see this type of ruling applied to certain meat-style products.
Clitravi is a conglomerate of EU meat producers. In a statement to Munchies, Clitravi president Robert Volut said: “Numerous foodstuffs suitable for vegetarians or vegans derive their sales from names which relate to meat, animal species, specific meat cuts and/ or meat products.
“We believe that this contravenes the rules relating to clear and unambiguous consumer information.”
The current regulations state that ‘labeling cannot be misleading as to a food’s primary composition’.
“In Italy, for example, cured ham can refer only to a pig meat product,” said Volut. He added that veggie alternatives that use a ‘description or style’ of meat fit these guidelines – meaning ‘vegan burger’ is acceptable, but ‘vegan hamburger’ isn’t.
Plant Based News
Plant Based News is a multi-award winning vegan news media & plant-based health education platform. In 2018, Plant Based News was rated 100% by NewsGuard, an organization that employs trained journalists to rate and review thousands of news websites for credibility and transparency. NewsGuard uses nine journalistic criteria to rate each website. To learn more about NewsGuard’s rating of publication, go to www.newsguardtech.com.
More by Plant Based News
We Value Your Privacy
This site, like many others, uses cookies to help us improve and customize your experience. Learn more about how we use them in our privacy policy.