The Miami Burger is a new generation plant-based patty (Photo: Miami Burger) - Media Credit:

New Vegan Patty Range Dubbed ‘Healthier, Tastier And Cheaper Than Beyond Burger’

By

2 Minutes Read

A new vegan burger is set to take on the giants of the industry – boasting a raft of impressive nutritional credentials.

The Miami Burger, which contains just 0.6g of saturated fat, has been established as the ‘healthier challenger’ to high-tech patties from Beyond Meat, Impossible Foods, and Moving Mountains.

According to the makers of the Miami Burger, who call themselves ‘professional health hackers’, they have created a recipe which maintained the juiciness and flavour of the patty, but significantly limited the fat and calorie content.

Vegan burger recipe

“We’ve gone for rapeseed oil, which out of the 32 cooking oils available, is the healthiest in terms of saturated fat and it’s also high in Omega 3 and monounsaturated fat. It’s more expensive, but it’s the right thing to do for us, and the right thing to do for people buying it,” Tom Halford, Food Development Chef of Miami Burger, and a vegan himself, told Plant Based News.

“We’ve mixed it with water, so the burger still has a great juiciness profile, but it has 0.6g of saturated fat, unlike market leaders of which have up to 3000 percent more.

“In terms of texture or flavor, the burgers are ‘meatier’ and more flavorsome. Meat by itself isn’t that flavorsome, so a beef burger by itself isn’t that tasty. What we’ve tried to do is created a very well-seasoned burger, that tastes really nice, rather than directly replicating an unseasoned burger. So we’ve chosen flavor above similarity to beef.”

Launching across the UK

Customers will be able to get their hands on the patty from today (July 8) as it launches in more than 280 Morrisons stores across the UK. To be sustainable, the brand resisted requests for it to be placed in the chilled packaging and has opted to be sold in the frozen aisle, avoiding the chilled section so it can remain a plastic-free company.

In addition, Miami Burger is currently in talks with a major global fast food retailer, and could end up on menus across the globe.

“The market leaders have done an amazing job in giving plant based consumers choice, but with 65 percent of the UK population overweight, we are here to offer everyone a genuinely healthy burger patty,” said Halford. “It’s great tasting plant based food without the bad stuff.”

The burgers will be priced from £3.39. You can find your nearest stockist here

*This is a paid-for advertorial.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

More by Maria Chiorando iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active