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Salt Box Brewery in Nova Scotia has announced the impending launch of a lobster infused beer – much to the dismay of many vegans.

Brewery rep Patrick Jardine told CTV: “Hey why not? The Maritimes is all about lobster, and lobster and beer go together, so let’s marry them up.”

Whole lobster

The brewing process involves the use of whole lobsters – which may not surprise many in a province where boiling them alive is still common practice but has been made illegal elsewhere

According to Fisheries and Oceans Canada, the lobster industry in Nova Scotia was worth $570 million as of 2014.

Despite containing dead lobsters, the beer is called Crustacean Elation Ale – and marketing includes imagery of a joyful cartoon lobster double-clinking two tankards of beer.

‘Completely unnecessary’

One Facebook user said: “Yes let’s find more ways to exploit animals.”

Another added: “Completely unnecessary to produce something that will kill more animals. 

“Did they, not hear, vegan is in now and killing animals and fish is out.”