Made from pea protein, coconut oil, and beet powder, the patty is described as having a ‘juicy, beefy texture’ by the company. The product is set to arrive in stores across the UK at the end of March.
“With 40 years of leadership in plant-based food innovation, we understand taste is a priority for all consumers,” Dan Curtin, President of Lightlife Foods, said in a press release.
“We didn’t join the plant-based category overnight – we’ve long been pioneering the industry. Our new burger is delicious thanks to decades of culinary know-how, and we know we’ll be serving up an entirely better experience for consumers who want a break from traditional meat or whose palates are craving a new adventure. It’s not science – it’s just good food.”
“Driven by our best-in-class R.&D. team, we’ve been able to develop these amazing new products in record time,” added Michael Lenahan, Vice-President of marketing. “This core line will attract new consumers to the brand and delight those who have been on the plant-based journey with Lightlife over the last 40 years.”