Reading Time: 2 minutes

Nestlé has brought a plant-based bacon cheeseburger to the foodservice sector in the U.S, debuting at The University of Massachusetts Dining Program – the largest collegiate dining program.

The Triple Play burger, which features 27g of protein, was created under Nestlé’s Sweet Earth Foods. The food giant is the first food and beverage company to develop and produce all three essential elements plant-based bacon cheeseburger.

In coming months, the burger will become available to more customers via additional college operators, restaurants, and other foodservice channels.

‘Zero compromise’

“We take pride in innovating in Food & Beverage with strategic partners like Nestlé Professional,” Ken Toong, executive director of auxiliary enterprises at UMass, said in a statement sent to Plant Based News.

“We are the first university in the USA to offer Sweet Earth plant-based bacon and cheese on our burgers and it’s a great fit for our students who are demanding craveable dishes with better ingredients yet zero compromise to taste.”

Nestlé Professional USA president Perry Miele added: “At Nestlé Professional, it is a priority for us to continue to support and innovate with customers, even during this very difficult time. We are ‘Always Open’ for them and very excited about our UMASS PB Triple Play event.”

‘Iconic dish’

Mark Schneider, Nestlé CEO, said: “What better way to celebrate National Cheeseburger Day than with a new take on this iconic dish that is good for people and the planet?

“Nestlé is excited to partner with UMass to bring our PB Triple Play to students looking for a delicious plant-based option.”

Vegans and Nestlé

Although Vuna is free-from animal products, Nestlé is a brand many vegans boycott due to its chequered history when it comes to various business practices.

These include a major scandal in the 1970s, when many boycotted the conglomerate due to its aggressive promotion of its formula milk over breastmilk to women in developing countries.

Following an internal investigation, Nestlé admitted that forced labor practices were taking place in its supply chain. It has also faced accusations of child labor, unethical water mining, and deforestation among others.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.