Reading Time: < 1 minute The new treats from Mrs. Crimbles will launch this month in Tesco 
Reading Time: < 1 minute

A new gluten-free and vegan macaroon is set to launch in Tesco this month.

Mrs. Crimble’s Vegan Choc Macaroons are an alternative to the classic Mrs. Crimble’s Macaroons – with the brand describing the product as an ‘obvious next step’.

Each macaroon contains 150 calories. A pack, which retails for £1.79, contains six of the cakes.

‘Incredibly proud’

“We’re incredibly proud to have taken the Mrs Crimble’s brand on to the next stage of free-from indulgence by creating a vegan-friendly version that tastes as good as our original recipe,” said Bryan Martins, marketing director at Wessanen UK.

“The challenge was to remove the egg ingredients while maintaining the same delicious taste and wonderful texture. 

“Without the eggs the macaroon still holds together with all the other ingredients, resulting in a deliciously, moist and moreish treat for our vegan and gluten-free consumers.”

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.