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Vegan startup Moving Mountains has launched its plant-based burgers and sausages in more than 800 Woolworths stores across Australia.
According to The Sydney Morning Herald, the supermarket approached Founder and CEO Simeon Van der Molen about stocking the meatless products.
“Woolworths is on a mission to increase their range of plant-based meats and I’m actually delighted to work with them,” Van der Molen said.
“If you add up the sales of big players like Impossible and all the local sellers you are not even scratching the surface of what the meat industry is doing. None of us have the capacity to produce enough product for the whole of the world. The demand is incredible at the moment.”
Van der Molen also said he hoped to supply ‘the whole of Asia from Australia’ and has recently announced on Instagram that the Moving Mountains Burger has made its debut in Singapore.
Recently, Moving Mountains partnered with fast-food chain Carl’s Jr. to launch the Famous Star Burger in 17 locations across Spain.
According to VegNews, Van der Molen said: “We are very proud to partner with a fast-food chain as prolific and forward-thinking as Carl’s Jr. Integrating a burger that is not only plant-based but also healthy, into a fast-food establishment is a significant step and is a real taste of what’s to come for the future of food.”