Reading Time: < 1 minute The latest addition to the chain's plant-based range (Photo: Instagram)
Reading Time: < 1 minute

UK supermarket chain Morrisons has added a vegan BLT-style sandwich to its affordable plant-based range V Taste. 

Featuring smoky carrot ‘strips’ instead of bacon, lettuce, tomato, and vegan mayonnaise – the sandwich has been spotted in stores across the UK. 

The sandwich has caused mixed reactions amongst vegans after it was posted on the popular Instagram account Vegan Food UK, with some describing the use of carrot instead of plant-based meat as ‘disappointing’. 

‘A mockery of vegans’

One Instagram user said: “No, I can’t get excited about this. I feel it makes a mockery of vegans. Can’t have bacon? Here, have some carrot!”

While another commented: “Not to sound ungrateful but…a salad sandwich? No wonder everyone asks where we get our protein.”

Vegan range

The supermarket’s vegan range launched last year, welcoming more than 10 plant-based products including two flavors of vegan cupcakes – red velvet and chocolate – and a number of savory dishes priced between £1 and £3. 

Announcing the launch, Morrisons said: “Our NEW Vegan Range, V Taste, has landed in store. 

“Choose from a selection of totally #vegan ready meals to try at home. In-store lookout for the vegan logo on hundreds of our products.”

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.