According to the retailer, which has almost 500 stores, research has revealed that cheese is the food vegans miss the most.
This inspired the store to create its V Taste No-Moozarella Sticks, which are made from a mixture of coconut oil and potato starch, coated in a crispy parsley breadcrumb.
Vegan mozzarella sticks
“We know a lot of our vegan customers really miss cheese and that their options are often limited at family buffets,”Morrisons Party Food Buyer, Oliver Smith, said in a statement sent to Plant Based News.
“[This] is why we’ve taken a classic cheesy party food that everyone knows and loves and made it vegan.”
Last year, the store launched its own range of vegan products called V Taste, which features more than 10 products, includes two flavors of vegan cupcakes – red velvet and chocolate – as well as a number of savory dishes.
These include Lentil Hotpot, 3 Bean Chilli Non Carne, and Vegetarian Quarter Pounders, among others. All items are priced between £1 and £3.
Announcing the range, Morrisons said: “Our NEW Vegan Range, V Taste, has landed in store.
“Choose from a selection of totally #vegan ready meals to try at home. In store look out for the vegan logo on hundreds of our products.”
Sold in packs of eight, the No-Moozarella Sticks are available now in the majority of Morrisons stores. They cost £2.50.