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Supermarket Morrisons has pledged to label all of its own-brand vegan products.
The retail giant is the latest to commit to vegan labeling – following Tesco, Asda and Aldi.
The pledge follows a campaign launched by animal protection organization Animal Aid.
#MarkItVegan
Since 2016, Animal Aid has campaigned, through its #MarkItVegan campaign, for all major supermarkets to clearly label own-brand vegan products.
A petition urging all major supermarkets to do this has amassed more than 10,000 signatures.
According to Animal Aid: “Morrisons will join who have all committed to clear vegan labelling since the launch of the #MarkItVegan campaign.
“Some have started to roll-out their newly established vegan logos. And whilst Morrisons has not been able to give a definite date for the label roll-out, they have stated that it will happen this year.”
‘Delighted’
Animal Aid Vegan Outreach Campaign Manager, Tod Bradbury, said: “We are absolutely delighted that Morrisons has made the decision to start to label its own-brand vegan products.
“This will make a huge difference to vegans, and those shopping for vegans, as well as anybody who is thinking about including more plant-based foods in their diet.
“Up until this point, Morrisons had been inconsistent with its vegan labelling, so this will clear up any confusion that this may have caused, and mean that those purchasing vegan products can do so in confidence.
“We hope that all other major supermarkets follow suit.”
Before the launch of the campaign, only Sainsbury’s and the Co-op widely labelled their own-brand vegan products. Animal Aid is now calling on the remaining supermarkets – namely, Marks & Spencer, Iceland, Lidl and Waitrose – to follow suit.
