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Milk consumption in the Netherlands is steadily falling according to data, leading one report to ask ‘is dairy on the decline?’.

According to the piece published by Dutch News, titled Dairy on the decline? The Dutch are drinking less cow’s milk, data from market research group IRI shows that supermarket sales of milk fell by six percent and ready-made milk puddings by as much as 25 percent between 2016 and 2019.

Plant milk

The piece cites an interview broadcast by NOS radio featuring Bas Roelofs, who heads the Dutch market at dairy giant FrieslandCampina.

Roelofs told the station that some of the dairy decline can be attributed to people switching to plant-based milk, citing the ‘enormous’ choice shoppers have when it comes to drinks.

Plant milk in the Netherlands

Wageningen University researcher Stacy Pyett told NOS that vegan milks still only account for one to two percent of the market.

But data shows that the sector is growing. According to Statista: “Between 2015 and 2019, the turnover of plant-based dairy sold in supermarkets increased significantly. In 2015, the turnover of plant-based dairy in the Netherlands was roughly 75 million euros. By 2019, this had increased to over 100 million euros.”

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.