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A famous Michelin-starred London restaurant has pivoted to become a vegan food delivery service throughout lockdown.
Pied à Terre, in Fitzrovia, was forced to shut at the end of March, as a result of the coronavirus outbreak.
‘A kind of depression’
Founder David Moore told the Evening Standard that the closure, which resulted in all staff being furlough, launched him into a ‘kind of depression’.
He saw other restaurants doing make-at-home kits, but says he knew Pied à Terre’s usual offering ‘just wouldn’t translate’.
But he realized the vegan dishes the restaurant served could work – and launched the delivery menu featuring options like Avocado and Broad bean Salad, Mediterranean Tomato Salad, and Carrot and Ginger Soup.
‘Eye-opening’
“It was an opportunity to spread the word that we did excellent vegan dishes. And we could deliver those dishes easier and keep our menu integrity,” Moore said, adding that it was a ‘great opportunity to work on and develop our vegan offering’.
“It has been eye-opening just how tasty vegan food can be. I have been going to supermarkets and trawling the vegan aisles for inspiration.”
The Vegan Feast menu (£50 for two people) is available on Fridays and Saturdays. Delivery costs between £7.50 and £13 for customers within five miles of Pied à Terre. Collection is also available. The menu includes three sharing starter plates, a main, and dessert.
