Reading Time: < 1 minute Vibrant Vegan has offered £50,000 to the UK's 'biggest meat-eater'
Reading Time: < 1 minute

A meal subscription company is offering staunch meat lovers £50,000 to try a vegan diet for three months.

Vibrant Vegan wanted to prove that even ‘die-hard’ meat-eaters could be persuaded to go vegan. As a result, the company is searching for the UK’s ‘biggest meat eater’ this Veganuary.

Meat lovers’ challenge

Once found, the meat-lover will be contracted to eat an entirely vegan diet for three months, as part of the ‘Vegan Curious Coordinator’ position.

The coordinator will receive an ‘unlimited’ supply of Vibrant Vegan’s ready meals and will have access to a nutritionist throughout.


“Curious about trying out a vegan diet, but not sure if you want to say goodbye to meat completely?”, the company stated. 

It added: “Then you are not alone; over the last few years we have seen the rise of the flexitarian, with more and more people opening up to the ever-expanding and enticing range of plant-based foods and recipes on offer.”


The company surveyed 1,500 omnivores across the UK and found that a third admitted they were ‘vegan-curious’.

On completing the challenge, the curious coordinator will be given the ultimatum of whether they want to continue their vegan diet for the rest of the year. If they agree, the company will offer them a ‘lifetime supply’ of ready meals worth £100,000.

If you know a keen meat-eater willing to give the position ago, they can sign up here.

Emily is a News and Features Writer for Plant Based News. She has previously worked as a journalist in Devon, UK, reporting on local issues from politics to the environment.