Meat giant Richmond could be expanding its vegan range to include plant-based chicken, ham, and mince, according to Vegan Food UK.
Vegan Food UK is an online organization sharing vegan food news, reviews, vlogs, and more. It operates across multiple social media platforms, with a Facebook group, Facebook page, YouTube channel, and Instagram account.
According to the organization, it was sent what is believed to be internal company information by one of its sources, detailing the rumored products.
It shared the information in an Instagram post, saying: “This is just a rumor at the moment based on some incredibly detailed pictures and information we were sent. We await official confirmation from @richmond_foods.”
It added that the ham ‘will supposedly come in these varieties’, listing smoked, unsmoked, honey roast, wafer-thin, and thick-sliced, and said ‘if they are as good as the sausages then we are in for a treat’.
Liam Day, co-founder of Vegan Food UK, told Plant Based News: “We know this may just be Richmond testing the water, but by the response we have had, we think that the launch of these products will be really popular.”
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Richmond #MeatFree Range Coming Soon (Hopefully)? ______ This is just a rumour at the moment based on some incredibly detailed pictures and information we were sent. We await official confirmation from @richmond_foods Vegan: Ham Chicken Fillets Mince The ham will supposedly come in these varieties: – Smoked – Unsmoked – Breaded Ham Slices – Honey Roast Ham Slices – Wafer Thin Ham Slices – Thick Sliced Ham Slices (and if they are as good as the sausages then we are in for a treat) *This information was sent to us by one of our sources, but we await official confirmation off Richmond… Keep an eye on our stories for updates, dates and where they will be sold* [EDIT: Original source of information we are told (although not who we recieved it from) is from @_stop_making_sense and this info was part of a marketing survey by @richmond_foods – we still await confirmation ] _____ Be the first to know ?Follow us as @vegan_food_uk for the latest vegan product launches . . . . . #veganfooduk #veganfood #veganuk #ukvegans #whatveganseat #veganism #veganjunkfood #veganaf #veganpower #veganlife #vegantreats #plantbasedmeats #veganham #veganfoodlover #foodie #vegancommunity #veganfoodie #veganstagram #dairyfree #veganchicken #thegamechangers #richmond #accidentallyvegan #veganmeats
Richmond launched its meat-free, vegan-friendly sausages last September, with the company saying it wanted to ‘bring families together at mealtimes, helping them create one meal with different options for all dietary preferences’.
Dawn Spencer, Director of Kerry Foods, who owns Richmond, said: “We know how much people love our sausages – we’re the Nation’s Favourite. But increasingly consumers are looking for a broader range of options to choose from, and this includes alternatives to meat.
“Richmond is one of Kerry Foods’ longest-standing brands, but we’re constantly looking for ways to innovate and meet the demands of consumers. We’re confident people will love our Meat-Free Sausages just as much as our core ranges, making this a must-stock for retailers looking to appeal to families looking to try something new in their weekly shop.”
Plant Based News has contacted Richmond Foods.