The burgers are launching in U.K stores this month (Photo: Supplied to Plant Based News) - Media Credit:

Meat Giant Richmond Launches Vegan Burgers After ‘Roaring’ Sausage Success

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Meat giant Richmond has expanded its vegan meat offering with new plant-based patties.

The Richmond Meat-Free Burgers, which follow the ‘roaring success’ of the brand’s plant-based sausages, will be launching into shops this month in the chilled aisles.

According to the food giant, 63 percent of consumers are ‘looking for healthier proteins’, and its new burgers will ‘encourage existing shoppers to try meat-free alternatives and allow retailers to offer more choice to shoppers’.

‘Roaring success’

In a statement sent to Plant Based News, Victoria Southern, category & marketing director, at Kerry Foods said: We’ve worked hard over the past year on innovating our product portfolio so it reflects what families really want at mealtimes and we’ve already had some really positive responses from consumers around extending our meat-free range.

“Eighty-eight percent of them agree this new product is suitable for both adults and children, as great tasting, fuss-free meals are key – especially when dealing with different dietary preferences.

“Given the roaring success of our Meat-Free Sausages we’re really excited to be expanding our range even further to ensure we can cater to a whole variety of mealtime occasions and we’re confident our Meat-Free Burgers will be a hit with shoppers looking to moderate their meat intake and with those looking to try something new from the Richmond brand.”

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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