Meat-Eaters Ordering Plant-Based Foods Is Big Trend For 2020, Says Analysis
More omnivores are ordering vegan food, according to Deliveroo (Photo: Adobe. Do not use without permission) - Media Credit:

Meat-Eaters Ordering Plant-Based Foods Is Big Trend For 2020, Says Analysis


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A major food trend for 2020 will be meat-eaters ordering vegan food, according to delivery service Deliveroo.

Deliveroo, which describes the phenomenon as people being ‘vegan-ish’, has seen vegan orders increase by 330 percent increase over the past two years.

In addition, the number of sellers catering for vegans on the platform has grown by 168 percent in the last 12 months, and the winner of Deliveroo’s Restaurant Awards 2019 was Oowee Vegan, in Bristol.


“Vegan isn’t exactly new, but the growing trend is Vegan-ish,” a Deliveroo spokesperson said in a statement sent to Plant Based News.

“Deliveroo data shows that a large group of customers are more frequently opting-in for a part-time vegan diet, with around half of their food consumption being meat and the other half is plant-based.

“The most popular days of the week to eat vegan in the UK are Mondays and Wednesdays.” 

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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