Reading Time: < 1 minute More omnivores are ordering vegan food, according to Deliveroo (Photo: Adobe. Do not use without permission)
Reading Time: < 1 minute

A major food trend for 2020 will be meat-eaters ordering vegan food, according to delivery service Deliveroo.

Deliveroo, which describes the phenomenon as people being ‘vegan-ish’, has seen vegan orders increase by 330 percent increase over the past two years.

In addition, the number of sellers catering for vegans on the platform has grown by 168 percent in the last 12 months, and the winner of Deliveroo’s Restaurant Awards 2019 was Oowee Vegan, in Bristol.


“Vegan isn’t exactly new, but the growing trend is Vegan-ish,” a Deliveroo spokesperson said in a statement sent to Plant Based News.

“Deliveroo data shows that a large group of customers are more frequently opting-in for a part-time vegan diet, with around half of their food consumption being meat and the other half is plant-based.

“The most popular days of the week to eat vegan in the UK are Mondays and Wednesdays.” 

Maria Chiorando

Maria is a news and features writer for Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. She was previously the editor of Plant Based News for over 3 years.