The high street bakery sent the vegan roll to the tabloid so its writers could do a taste test – and according to their write-up, they thoroughly enjoyed it.
The vegan sausage roll was launched in 950 stores yesterday, in response to growing consumer demand. According to Roger Whiteside, Chief Executive at Greggs: “We have seen increasing demand for vegetarian and vegan products.
“We have been trying to develop a vegan version of our famous sausage roll for some time now. It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.”
Vegan sausage roll review
And according to The Sun, the time developing the vegan sausage roll was well spent. “The pastry has the same golden color as it does normally, and you wouldn’t be able to tell that this is a meat-free product from just looking at it,” its review said.
“And even when you break into it, the filling is the same pale beige as cooked sausage meat. But surely it can’t taste of meat too? Honestly – I wouldn’t be able to tell the difference.
“The filling is soft and mild with a hint of pepper.The pastry is flaky as you like too, and I actually think it might be better than what you get with the meaty sausage roll. It maybe doesn’t have the same depth of flavour as sausage meat, but if you’d told me there was actually pork inside, I’d have believed you.”