Reading Time: < 1 minute Noble Jerky is available in four flavours and can be purchased internationally (Photo: Instagram)
Reading Time: < 1 minute

Canadian meat company, Urbani Foods, has created a vegan
jerky – in the hopes of steering consumers away from animal products.

The 50-year-old company’s CEO Claudio Urbani made a
about the surprising business move – explaining why Urbani is taking
steps toward edging out the very industry the company was built on.

“Sustainable agriculture means providing healthy food to the
entire population, and the inefficiencies in raising an animal for food mean
that it is not feasible to meet this goal going into the future.”

‘Identical’ alternatives

Urbani added: “The only way to convince the meat-eating
population, and slowly reduce our dependence on meat, will be to provide
alternatives that are identical in taste and texture, and we think NOBLE jerky
is a step in the right direction.”

The ‘plant-based superfood’ is which Urbani said was ‘developed with years of meat expertise’ is made from tempeh, and available
in teriyaki, chipotle, sweet BBQ, and original

NOBLE Jerky can be purchased
in Canada, the US, and internationally through retailers Amazon, Vegan
Essentials, and MEC.

Emily Court

Emily Court is a writer and content creator published in Plant Based News, Raise Vegan, Living Vegan and The Financial Diet. A self-described "recovering vegan hothead," she is now a pragmatic member of Vancouver's vibrant and growing plant-powered community. Hailing from Halifax, Nova Scotia, she holds a BA in Spanish and certificate in Intercultural Communication from Dalhousie University, where her thesis focused on topics of cultural and gender-based discrimination. She aims to apply a privilege-conscious and culturally sensitive approach to her work in all fields.