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The McVegan patty may be making its way into different McDonald’s burgers, according to a one of the chain’s bosses.

The fast-food giant’s Head of Food and Menu Strategy in Sweden, Staffan Ekstam, shared the information with a journalist based in Denmark.

According to writer Sidsel Overgaard: “Ekstam even hints that customers may soon be seeing the McVegan patty in other burger builds.”

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McVegan

The McVegan – which according to Ekstam is surpassing sales expectations in Sweden – was rolled out across the country last year, after being trialled in one outlet in Finland.

The burger contains a soybean steak, mustard, ketchup, eggless McFeast sauce, tomato, pickles, onions and salad on a roll.

According to data, 150,000 of the burgers were sold in January, reaching sales targets in Finland, but far exceeding them in Sweden.

Collaboration

The burger was created in collaboration with Orkla Foods.

Peter Ruzicka, CEO of Orkla Foods, told Foodnavigator that sales reflected the start of a ‘very, very exciting’ partnership with McDonald’s.

He added: “People want to eat more plant-based food, partly for health reasons, but also because of environmental reasons,” saying that the plant-based patty has a lesser climate impact than its meaty equivalent.

Maria Chiorando

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.