The McVegan launched in Sweden and Finland in 2017 (Photo: McDonald's) - Media Credit:

McDonald’s US Bosses ‘Paying Close Attention To Vegan Options’

By

1 Minutes Read

McDonald’s CEO Steve Easterbrook has announced he is ‘paying close attention to, and internally discussing, vegan and plant-based menu items’ during a call with the company’s investors.

‘An additional complexity’

Business Insider reports that, in response to launching new vegan items in the US, Easterbrook asked: “Is there an additional complexity? And if there is, is that complexity worth it?”

However, the CEO did state there ‘may be more to come’ but that ‘at the moment’ there isn’t anything to say on the subject, Business Insider states.

Keeping an eye on plant-based protein

This isn’t the first time McDonald’s has publicly spoken about vegan options. Last year VegNews reported the chain’s Senior Vice President, Lucy Brady, saying: “Plant-based protein is something we’re keeping our eye on.”

In 2017, McDonald’s launched its McVegan burger as a permanent fixture on its menu in Finland And Sweden following a successful trial.

Early this year, the fast-food chain welcomes a vegan-friendly wrap and happy meal in the UK, which are only certified by The Vegetarian Society due to risk of contamination during preparation.

Millions around the world trust Plant Based News for content about navigating our changing planet & our role in it.

Our independent team of journalists and experts are committed to making an impact through a wide range of content—and you can help by supporting our work today.

heading/author

The Author

Liam Gilliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.

More by Liam Gilliver iconography/arrow-right

heading/comments

Leave a Comment

Plant Based News Comment Policy

In short:- If you act with maturity and consideration for other users, you should have no problems. Please read our Comment policy before commenting.

Comments are closed.

buttons/scroll-to-top/scroll-to-top-small-active