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A McDonald’s spokesperson has confirmed to PBN that the company will not be trialling its ‘McVegan’ burger in more countries.
The soy-based vegan patty was launched in October in a single restaurant in Tampere, Finland.
The chain said that if the product is successful, it may expand to more outlets.
‘No plans’
But according to McDonalds, that is not currently in the pipeline.
A spokesperson told PBN: “There aren’t currently any plans [to extend the trial to any other countries].”
PBN is waiting for further confirmation on why this is the case.
Future
Despite the current status of the McVegan, Marketing Director of McDonald’s in Finland, Christoffer Rönnblad confirmed that the brand will continue to expand its meat-free offerings in the future.
He also talked about the development process, saying: “The vegan hamburger required extensive in-house product development. The [vegan] hamburger steak is soy based.
“We were really passionate about finding a steak that tastes really good.”
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