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A McDonald’s spokesperson has confirmed to PBN that the company will not be trialling its ‘McVegan’ burger in more countries.

The soy-based vegan patty was launched in October in a single restaurant in Tampere, Finland. 

The chain said that if the product is successful, it may expand to more outlets.

‘No plans’

But according to McDonalds, that is not currently in the pipeline.

A spokesperson told PBN: “There aren’t currently any plans [to extend the trial to any other countries].”

PBN is waiting for further confirmation on why this is the case.

Future

Despite the current status of the McVegan, Marketing Director of McDonald’s in Finland, Christoffer Rönnblad confirmed that the brand will continue to expand its meat-free offerings in the future.

He also talked about the development process, saying: “The vegan hamburger required extensive in-house product development. The [vegan] hamburger steak is soy based. 

“We were really passionate about finding a steak that tastes really good.”

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Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.