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McDonalds has confirmed to PBN that it will be rolling out the McVegan Burger across Finland and Sweden.
The plant-based burger contains a soybean steak, mustard, ketchup, eggless McFeast sauce, tomato, pickles, onions and salad on a roll.
A spokesperson said: “I can confirm that McVegan will be sold in Finland nationwide in all our 65 restaurants from December 28.
“It will be sold in one other country in the Nordic region, in Sweden, which our neighbor country.”
The McDonald’s Food Team has joined forces with Swedish food brand Anamma in order to bring the burger to the country.
According to an Anamma spokesperson: “Vegetarianism and veganism are strong trends, and more and more people want to eat more plant-based today.
“Together, McDonald’s and Anamma have developed a new vegan burger. With McVegan on the menu, it’s easy for everyone to try a good vegan burger, whether it’s for the good taste or for variety.
“Anamma Vegoburg is based on soybean protein and with the main ingredient from the plant kingdom, the burger has less climate impact than a corresponding animal burger.”
The burger was launched as a trial back in October in a single restaurant in Tampere, Finland (see video report above).
The trial lasted until the end of November.
At the time, Christoffer Rönnblad, Marketing Director of McDonald’s in Finland, said the brand was keen to hear people’s thoughts.
He said: “We are following the reaction with interest and we are happy to receive feedback.
“That’s the purpose of the trial.”
He also confirmed that the brand will continue to expand its meat-free offerings in the future.
He added: “The vegan hamburger required extensive in-house product development. The [vegan] hamburger steak is soy based.
“We were really passionate about finding a steak that tastes really good.”
PBN has contacted McDonalds for more information.