Mars Expands Dairy-Free Range With New Vegan Milkshake

Confectionary giant Mars has added a new vegan milkshake to its dairy-free range. 

The conglomerate, which launched non-dairy drinks of popular chocolate bars Galaxy and Bounty last year, is to release a Mars flavored oat drink next week.

‘Rich chocolatey taste’

The new product, which has received certification from the Vegan Society, will be available at U.K Asda stores from July 20 and will retail at £1.50 for a 150ml bottle. 

According to popular Instagram account VeganFoodUK, the drink is described as having ‘a rich chocolatey taste, and a hint of caramel’. It also contains no added sugar. 

Vegan chocolate bars

Last year, Mars also launched three plant-based versions of its famous Galaxy chocolate bars in the U.K.

Three flavors launched: smooth orange, caramel and sea salt and caramelized hazelnut. The dairy in the chocolate has been replaced by hazelnut paste and rice syrup.

The bars are wrapped in a film made from wood fiber, which is fully compostable, and a cardboard sleeve, which is recyclable.

“We’re so excited to be bringing these delicious treats to Galaxy’s range using a vegan recipe that doesn’t compromise on the brand’s signature smooth and creamy characteristics,” said Kerry Cavanaugh, marketing director at Mars Wrigley UK.

“Wherever you look you can’t avoid the vegan buzz in the UK. Even though vegan treats are currently only worth £10 million in a £4 billion chocolate market, we think that by introducing Galaxy, one of the UK’s best-known brands, there is a huge opportunity for the category to grow.”