The retailer says it has created the first vegan chicken kiev (Photo: Supplied to Plant Based News) - Media Credit:

Marks & Spencer Sells A Vegan Chicken Kiev Every 4 Minutes

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2 Minutes Read

Marks & Spencer has revealed that it sold one of its new vegan chicken kievs every four minutes during January.

The UK retailer launched the kievs – part of its Plant Kitchen range – on January 2 in a bid to tap into growing demand for vegan options during Veganuary.

‘Super exciting trend’

“With one in four M&S customers choosing a more flexitarian diet this is a super exciting trend that’s showing absolutely no signs of slowing down,” April Preston, director of product development at M&S, said in a statement sent to Plant Based News when the kievs launched.

“Following on from the successful launch of our Plant Kitchen range earlier this year, we’ve turned the heat up and challenged ourselves, focusing particularly on turning well-loved products into plant-based versions, looking at alternative plant proteins, experimenting in flavors and celebrating vegetables in all their forms.”

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? O.M.G. #Veganuary2020 has surpassed all of our expectations! Thank you for all of your support and help in making this the most epic Veganuary yet. We are humbled by what we have achieved together. A vegan world is on the horizon. ??? ? Don’t forget, It’s never too late to join us! You can sign up to try vegan at anytime ? www.veganuary.com/register or click the link in our bio.? ? ? ? ? ?? ? ? ? ? ? .?? .?? .? #Veganuary #Veganuary2020? #Vegan #Vegans #PlantBased #CrueltyFree #VeganForLife #VeganAF #VeganMovement #VegansOfInstagram #VeganLife #VeganLifestyle #VeganForTheAnimals #VeganForHealth #VeganForThePlanet #VeganForTheEnvironment #VeganForEverything ? #GoVegan #TryVegan ? #VeganShare #VegansOfIg? #VeganNews

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‘Exceeded our expectations’

Veganuary – which had a record-breaking 400,000 sign-ups this year – has been credited for the major boom in plant-based sales.

“With the link between animal farming and the climate crisis making headlines nearly every day we expected Veganuary 2020 to be the biggest yet, but it exceeded all of our expectations,” said Veganuary spokeswoman Toni Vernelli.

“We applaud everyone who took part and encourage them to continue eating vegan food as often as possible. Together we are making an enormous difference for animals and the planet.”

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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