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UK vegan cheese brand Sheese has announced a new partnership with Australia’s largest retailer, Woolworths.
The company’s range of vegan Sheese blocks, slices and shreds will be rolling out across Woolworths stores from February 26.
According to Sheese: “Our Australian friends are leading the world when it comes to interest in vegan products and, as part of this, demand for dairy-free cheese alternatives is through the roof.”
‘Gary’
Sheese has experienced huge growth in recent years – after launching its product in UK supermarket Sainsbury’s.
Within months, expected sales exceeded projections by a staggering 300 percent.
Sheese, which include cheddar, feta, and mozzarella-style flavors, also gained notoriety on social media when it was renamed ‘Gary’ by a non-vegan cheese lover.
Booming
Company Director, Mark Crichton, said: “Just like the UK, plant-based is booming down under, and 2018 looks likely to set new records, as more and more people awaken to the benefits of plant-based products.
“It’s incredibly rewarding to see Sheese becoming a well-loved brand around the world, bringing our long-standing vision to life and giving people an alternative to dairy that they love.”
