The cheese will be available later this month (Photo: Brooke Lark) - Media Credit:

Major Vegan Cheese Brands Launches In Australia Due To ‘Booming’ Demand

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UK vegan cheese brand Sheese has announced a new partnership with Australia’s largest retailer, Woolworths.

The company’s range of vegan Sheese blocks, slices and shreds will be rolling out across Woolworths stores from February 26.

According to Sheese: “Our Australian friends are leading the world when it comes to interest in vegan products and, as part of this, demand for dairy-free cheese alternatives is through the roof.”

‘Gary’

Sheese has experienced huge growth in recent years – after launching its product in UK supermarket Sainsbury’s.

Within months, expected sales exceeded projections by a staggering 300 percent.

Sheese, which include cheddar, feta, and mozzarella-style flavors, also gained notoriety on social media when it was renamed ‘Gary’ by a non-vegan cheese lover.

Booming

Company Director, Mark Crichton, said: “Just like the UK, plant-based is booming down under, and 2018 looks likely to set new records, as more and more people awaken to the benefits of plant-based products.

“It’s incredibly rewarding to see Sheese becoming a well-loved brand around the world, bringing our long-standing vision to life and giving people an alternative to dairy that they love.”

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The Author

Maria Chiorando

Maria is the former editor for Plant Based News. She has been a newspaper reporter and features writer. Her work has been published by The Guardian and The Huffington Post, among others

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