Reading Time: < 1 minute A slew of supermarkets have added vegan sandwiches to their offerings (Photo: M&S)
Reading Time: < 1 minute

Major UK supermarkets including Tesco, Sainsbury’s, and Waitrose have seen their vegan sandwich sales skyrocket since last year.

Tesco, whose most popular vegan sandwich is a falafel and hummus wrap, saw a near-75 percent jump in its plant-based sandwich sales compared to last Veganuary, while Sainsbury’s also recorded a 35 percent increase.

Waitrose’ vegan wraps, salads, and snacks are also reported to be up by 20 percent compared to last year.

‘Plant-based shopper’

According to The Guardian, food-to-go Buying Manager at Tesco Cate May said: “Thanks to some great recent quality innovation in vegan wraps and sandwiches we are now seeing the emergence of a dedicated lunchtime plant-based shopper.

“Until now most of the noise for vegan food – understandably – has been for meat-free alternatives to classics like burgers, sausages, and steaks.

“However, the rise of veganism and flexitarian diets will continue to have a major impact on the takeaway lunchtime market and choices available.”

Veganuary

The soar in vegan sandwich sales has been credited to Veganuary’s ‘astounding‘ success.

This year, a record-breaking 400,000 people signed up to the month-long pledge to ditch animal products from their diet, including Dragon’s Den star Deborah Meaden and Queen icon Brian May – who has recently announced he will stay plant-based during February too.

Liam Giliver

Liam is the former Deputy Editor of Plant Based News. He has written for The Independent, Huffington Post, Attitude Magazine, and more. He is also the author of 'We're Worried About Him'.