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A major new campaign is calling on McDonald’s to launch its McVegan burger in the UK.

Vegan charity PETA is petitioning McDonald’s – pointing out that other chains have had huge success with animal-free launches – including bakery chain Greggs’, which saw profits soar following the release of its vegan sausage roll.

The fast-food giant has already launched the meaty vegan sandwich across Sweden and Finland.

Vegan food

“More people than ever are seeking vegan foods – and while its fries, Spicy Veggie Wrap, and apple pies are already suitable for vegans, McDonald’s means burgers, and adding the McVegan would deliver the full package,” PETA Director of Vegan Corporate Projects, Dawn Carr, said in a statement.

“PETA is calling on McDonald’s to serve up the sensational meaty vegan burger and spare millions of gentle cows the horrors of the abattoir.”

The charity adds that ‘vegans are less prone to suffering from heart disease, diabetes, strokes, obesity, and cancer than meat-eaters are’ as well as ‘sparing nearly 200 animals a year a violent and terrifying death’.

Maria Chiorando

Maria is the editor of Plant Based News. As a former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle.